What is a Customer Lifecycle Marketing?

28 stycznia 2019 11:43

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28 stycznia 2019 11:44

Customer lifecycle marketing is the whole journey, from the first contact to customer relationship management rather than focusing on separate campaigns. A key to success is building a long-lasting relationship with a client and gaining his trust.

You need to provide your potential customers with a positive experience with the brand, so they will not only buy our product but come back as well. You should, therefore, strive to ensure that your relationship with clients does not follow only the path, but rather creates a recurring cycle.

What are the stages of lifecycle marketing?

• Awareness
• Engagement
• Evaluation
• Purchase
• Product and Support Experience
• Bonding


How to reach the customer in each stage of lifecycle?

• Define the appropriate target group
To optimize your communication, learn as much as possible about your target group. There are many tools available that can help you with that. Get to know demographic data such as age, sex, and location of your audience.

• Focus the recipients' attention
Use the proper way to reach the selected group. There are many possibilities: social media, influencer marketing, offline activities. Therefore, it is extremely important to properly adapt the message to the target group and the media. You need to find out on which social media recipients are the most active and use that knowledge wisely.

• Let they like you (involvement)
When consumers already know, it’s time to get them involved. People need to feel like part of your community and think that you really care what they want to say.

• Ensure positive experience
This is the sales stage. Make the contact with you as easy and clear as possible, just like the experience associated with the shopping process itself. 53% of online customers abandon their purchase if they can’t find a quick answer to their questions. Good memories are the beginning of getting a loyal customer who will come back.

• Show that you are worth trusting
This final stage should cement your emotional bond with the customer. Continue to provide quality service and helpful support, create engagement and be there for your clients. They will replay the same.