How to decrease a website bounce rate?

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7 stycznia 2019 10:50

Website’s Bounce Rate is the percentage of visitors to a website who leave after viewing only one page and without any interaction with it. It is a way to measure the visitors’ engagement and the effectiveness of any website. Usually, with a high bounce rate, we can determine that the site may not be interesting enough and doesn’t encourage further browsing. That is why it is worth taking care of and trying to decrease it. But how to do it?

Take care of a sufficient amount of information

People come to your site for some specific reasons. If they won’t find enough relevant information - they go back and look for other sources. Remember to look at your content from the perspective of the potential visitor and think about what else you would expect from that.

Make the page load quicker

A faulty functioning, a long-loading page is a frequent reason for escaping visitors. If someone doesn’t care about your content very much, he won’t spend his time waiting for the page to fully load. There are many tools on the internet that can help you measure the average load time of your website. When the result will be a few to a dozen seconds – it’s a sign that you have to work on it.

Remember about readability

Make it easy to read and try to make your text as legible as possible. Use headings and bullets. If your site is based on WordPress, you can use the Yoast Seo plugin which, among other things, checks content’s readability.

Focus on website responsiveness

Pay special attention to make the site easy to navigate. Note if it loads correctly and works properly on different devices.


These There are just a few tricks, but if you try to enter them, your bounce rate will surely drop by a few percents.