What are the potential problems with CRM tools?
Jan. 3, 2019, 2:58 p.m.
With so many tools available in the market, the decision which CRM tool you will buy should be made carefully. If you choose a system not suitable for your company (because you bought an enterprise level system while your company is a small one or because you bought a system that does not offer the features you need), a CRM tool will be more of a hindrance than of a helper.
There is also a couple of other things you should be wary of:
CRM system can’t be “set it and forget it.” All it takes is one second of delay or unexpected error for everything to go awry. There must be a person that controls the CRM system, maintains the data inside it and reacts in case something goes wrong
CRM tool can’t recognize itself that the data it has is faulty and can give incorrect suggestions or execute the wrong command based on it. Again, there must be a knowledgeable person behind the system who can spot and correct the false data inside the system.
CRM is not a magic wand that gives you successful deals one after another. It can give you more opportunities, but it’s ultimately up to salespeople to close the deals. If someone buys a CRM system thinking it will guarantee 100% more sales effortlessly, he’s in for a huge disappointment.
If you don’t use a CRM to its full potential, you end up wasting money. Think before picking a system how many features will you use and what kind of a system do you need. What’s the point in buying an enterprise-level CRM tool if you are a small company and don't know how to use a majority of the sophisticated functions?